The Team

Jon Krieger
Co-founder and CEO


  • • Retail entrepreneur and brand-creator who has scaled concepts in F&B and wellness space to over 50 locations

    • Former co-founder, Bluestone Lane, Retailworx (Taco Dumbo, Bridges General, BIA Fit, Omakasa)

    • YPO Metro NY Board Member / incoming Chapter Chairman

    • Father of 3

Julia Krieger
Co-founder and Advisor

  • • Seasoned investor, strategic advisor & entrepreneur

    • Former founder, Villageluxe

    • Former investor, Insight Partners

    • YPO Metro NY Board Member

    • Harvard graduate, Forbes 30 under 30.

    • Mother of 3

Brandon Hirsch
Partner and COO


  • • Seasoned F&B operator with experience scaling concepts and managing all aspects of hiring and operations

    • Former Vice President of People & Culture, RetailWorx

    • Former Director of Operations, SPiN

    • Father of 2

Eddie Larios
Partner and Creative Director


  • • Results-oriented design professional with a proven track record of progressively responsible experience in the creative industry. Creator of restaurant concepts: Salud, Taco Mahal and Bombay Curry Co. located in New York City.

    • Restauranteur: Founder/Owner of SALUD in New York City. An organic cafe, specializing in ancient Mesoamerican cuisine. @saludnyc

    • Design Portfolio: LariosDesign.com

    Father of 1